11 Smaller Social Media Apps Poised to Break Out in 2016

While social media platforms race against each other to stay on top, new and upcoming apps seem to pop up every day to cater to the various socializing needs of connected consumers. Interest in social media and instant messaging apps continues to increase, which means consumers are constantly looking for niched platforms for more interactive and…

Google’s Instant Apps is the power grab that ActiveX couldn’t make

At this year’s Google I/O conference the search giant announced Instant Apps – Android applications dynamically downloaded, installed, and executed, with a single click. Slick functionality, certainly, but functionality which comes at the price of undermining the openness of Android as a platform. Instant Apps will be part of Google Play Services, not Android, and…

Feature Extraction: Science or Engineering?

Every time our customers visit the Zalando Fashion Store, we want to serve them personalised product recommendations, depending on their preferences. Some people like leather jackets, others don’t. Others love ankle boots, while some prefer sneakers. Whilst some follow the latest trends and others prefer the classic style. In a nutshell, the task of a…